All posts tagged icebucketchallenge

[INFOGRAPHIC] ALS #IceBucketChallenge

Over the past few weeks, social media has been overrun by the #icebucketchallenge, the viral campaign meant to raise awareness for ALS (Amyotrophic lateral sclerosis). As digital natives, marketers and social media-addicts, we’ve been enthralled and intrigued by the virality of this campaign.  Now that it’s settling down and our newsfeeds are going back to cat videos and Buzzfeed articles with The Most Overdramatic Headline You Will Ever See In  Your Whole Life Ever, we’ve spent some time looking at the numbers and created an infographic that makes it easier to understand the magnitude of the #icebucketchallenge but, more importantly, the devastating effects of the disease that it has shed light on.


Some say that it is narcissism masked as philanthropy, others say that even if that’s true, it shouldn’t matter because it raised millions of dollars. Did everyone who dumped water over their head donate? Probably not. Is it unethical to waste perfectly good water when countries all over the world have no access to clean water? Well, we wouldn’t be shipping that water to them anyways, so…probably not, but maybe the California drought could use some more. You could always do as one of our sales team did and go run underneath some regenerated water…or pull a Matt Damon and head straight to your toilet. 

We say that whether you love the #icebucketchallenege phenomenon or you hate it, it’s worth talking about because it very may well change the course of charitable fundraising from here on out.