Social media and the finance industry may not sound like a natural fit, but many financial institutions are starting to recognize the opportunities it can provide. The following document provides an overview of the current social media platforms and the ways in which they can be leveraged both for businesses and executives. It outlines best practices and tips for utilizing social to increase exposure, foster trust, establish thought leadership and enhance client relationships. Downloading this guide will help you better understand how to navigate and take advantage of the social media landscape, even within the restrictions of compliance.
This document was originally created for Financial Executives International.